Life insurance, estate planning, and wealth strategies for families — group benefits that keep businesses thriving. Quietly done, exceptionally well.
We work for you, not a carrier. Every recommendation is shopped across 50+ A-rated carriers and chosen on merit.
One advisor who knows your whole picture — and treats a small group dental plan with the same seriousness as a seven-figure estate plan.
Your affairs stay your affairs. We build multi-generational strategies quietly, the way they should be built.
“They restructured our group health plan and cut our premiums without touching coverage. Our team noticed the difference.”
A 15-minute conversation is the only first step. No forms, no pressure — just clarity on what you have and what you're missing.
Book a Free ConsultationNot a menu of policies — a deliberate set of strategies, each chosen because it solves a specific problem that matters at your financial level.
Term, whole, and universal life — calibrated to what your life actually holds. Coverage that protects income today and builds value for tomorrow.
Structure what you've built so it transfers with intention — not friction. Trust coordination, liquidity planning, and legacy strategy, handled discreetly.
Insurance-backed vehicles that compound quietly alongside your portfolio — tax-advantaged growth, indexed strategies with downside floors, living benefits.
Supplement, Advantage, and Part D — explained in plain English. Clarity through your first enrollment and every annual review after.
The everyday coverage families actually use — individual and family plans with real networks, matched to how you actually visit the dentist and eye doctor.
A Health Plan — quality health coverage at $0 or low monthly premium for qualifying individuals, with dental and vision included. We check your eligibility and enroll you.
Group health to Paid Family Leave — benefit programs designed to win talent, keep it, and stay compliant in New York, sized for teams of 2 to 200.
Health, dental, and vision programs sized for teams of 2 to 200. Self-funded and level-funded options, HSA/HRA programs — reviewed with you every renewal.
Employer-sponsored protection your team can count on — basic and voluntary group life, executive benefits, and key-person coverage for the people your business can't run without.
New York–compliant coverage that protects your people and your payroll when the unexpected happens on the job — with experience-mod reviews to keep premiums honest.
Statutory NY DBL plus enriched short- and long-term disability options — so income keeps arriving when your employees can't work.
New York Paid Family Leave, administered correctly — bonding with a new child, caring for a sick relative, or supporting a family member on active duty.
Trip cancellation, medical emergencies abroad, evacuation coverage — for business trips, relocations, and traveling teams. Single trip or annual.
Send us your current plan and headcount — we'll benchmark it against the market for free.
Primus was built on a simple observation: the insurance industry treats people like transactions. We treat them like relationships that should last decades. We're an independent New York advisory — carrier-neutral, privately run, and built for people who have built something worth keeping.
“We would rather earn your renewals for twenty years than your signature once.”
We hold no quotas and answer to no single carrier. When we recommend a plan, it's because it won on merit — shopped across 50+ A-rated carriers on your behalf.
Whether it's a seven-figure estate strategy or a five-person group dental plan, you get the same advisor, the same discretion, and the same follow-through.
Many of our clients start as families and become business owners — or the reverse. We design personal protection and group benefits under one roof so nothing falls between them.
If you leave a meeting confused, we failed. Every recommendation comes in plain English.
Your affairs stay your affairs. We build quietly, the way wealth should be protected.
We'd rather earn your renewals for twenty years than your signature once.
Complete the form and your dedicated advisor contacts you within 24 hours with a fully customised, side-by-side carrier analysis. No obligation. No pressure. Just clarity.
Effective Date: January 1, 2025 · Last Updated: July 1, 2026
Primus Insurance Agency, Inc. ("Primus," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, and safeguard your information when you visit our website or engage our services.
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Depending on your state of residence, you may have rights to access, correct, or request deletion of your personal information. California residents may have additional rights under the California Consumer Privacy Act (CCPA). To exercise your rights, please contact us at info@primusins.com.
We retain your information for as long as necessary to fulfill the purposes outlined in this policy, or as required by applicable laws and regulations. Insurance-related records are retained in accordance with state insurance department requirements.
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies independently.
Our services are intended for adults aged 18 and older. We do not knowingly collect personal information from minors. If you believe a minor has submitted information to us, please contact us immediately.
We may update this Privacy Policy periodically. Material changes will be posted on this page with an updated effective date. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
If you have questions about this Privacy Policy or how we handle your information, please contact:
Primus Insurance Agency, Inc.
New York, NY · 516-225-2343
Email: info@primusins.com